15 November 2007

Dark Lord Day Rumors | Chimay Article at National Geographic Traveler

Updated 4/27/08: For a recap of DarkLord Day 2008, see this post.

Almost all of this information is incorrect. For correction to this post, please visit this post.

For those of you not familiar with Dark Lord Day, it's a once a year beer release event for Three Floyds' Dark Lord Russian Imperial Stout. Here's the wiki info:
Dark Lord is the beer that Three Floyds is most famous for because it is widely rated as one of the best beers in the world. The brewery describes it as a "Gargantuan Russian Stout brewed with coffee, molasses, and honey; 13% abv." It is sold only on 'Dark Lord Day' which is usually late spring. This event happens at the brewery in Indiana where each customer is limited to a set number of bottles (six bottles in 2007) and only cash is accepted.
Last year's Dark Lord Day drew a rumored thousands upon millions of happy beer fans, so for this year, Three Floyds has something bigger planned - but there haven't been many details released yet.

Luckily, the internet is a perfect place for rumors, like this one, which I found from this post on BeerMapping.com and GoHammond.com:
We just booked two new, fresh & fun events at the Hammond Civic Center that I think you’ll enjoy!

First, Three Floyds Brewing Company has a one-day festival called DarkLord Day. DarkLord Day is the one day a year Three Floyds Brewing Co. sells/releases DarkLord Russian Imperial Stout. Beer enthusiasts, home brewers, professional brewers and collectors come from all over the country and abroad to buy the limited release of the DL Stout. They’ll have live bands, food and fun! Since they outgrew their current brewing facility due to the event’s growing popularity, we lined them up with the Civic Center! This is a really unique, new event that you’ll be hearing much more about. Our date is set for Saturday, April 19, 2008. Mark your calendars now and plan to attend this mainly adults only event!
The event still hasn't been announced by Three Floyds, but you might want to keep April 19th available on your calendar.

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Looking for a nice place to take a holiday? How about Chimay, Belgium? National Geographic Traveler's Intelligent Travel blog - "The blog about authentic & sustainable travel" - has a nice write up about the eco-friendly practices at the Chimay Brewery. Surprisingly, they don't mention how many trees you'll have to plant to offset the carbon created in getting to Belgium.


  1. I am curious how this will be structured as well. Nic Floyd posted they don't have all of their permits yet, but I am sure that will get resolved quickly.

    I went last year and it was nice to show up early and share beer with people from all over the country. It was the most fun I've had around beer and beer enthusiasts. I can't imagine that the convention center is going to allow at a minimum 100 people (last year about 75) show up about 9 am and start trading and sampling beer, but I hope I am wrong.

  2. i've noticed from planning trips to the last two dark lord days that 3 floyds has the worst updated webpage in the history of webpages. don't rely on it to tell you when the real day is. check beer advocate or something. i think they keep a "coming soon" tag under the dark lord day link pretty much year round.

    it is fun though. last year was insane. i actually prefered 2006 with the cold and the rain. the amazing weather this year brought out 5 times the amount of people.