Dark Lord Day 2010 Crowd (6:30 AM)
Watching Dark Lord Day musical guest Sybaris, I couldn't help but note how right bassist Shawn Podgurski's dedication was. This year's Dark Lord crowd was the most traveled yet, with folks coming from all over the world to experience the madness.
Dark Lord Day 2010 Crowd Panorama (9 AM)
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That crowd was obviously bigger this year. Less than five years ago, Nick Floyd was personally handing out bottles of Dark Lord from the top of a pile of wooden pallets. But the event is now an octopus, with tentacle-like lines wrapping this way and that, threatening to lay waste to anything in their wake.
Dark Lord Day 2010 Crowd Panorama (11 AM)
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It should be interesting to see what sort of feedback crops up in the next week; while last year's event seemed to eliminate most problems of the year before, the same systems may have been crushed by the crowd this year. Last year's line ran one way; this year's line ran both, with a merging in the middle. Earlier birds were given the opportunity to buy four bottles for each golden ticket, but somewhere near 3 PM the four bottle limit became three.
Golden ticket lines stretched out of site of the brewery
None of this is to say that there weren't improvements for this year's event. The guest taps moved out of the brewery space into the parking lot, allowing everyone to access them better (perhaps at the detriment of the golden ticket line). There were more people sharing beer, which is always a good thing.
Creative outlets for brewery enthusiasm
The staff was equally enthusiastic.
On a personal note, we joined the line at 8AM and had our beer about and hour and a half after the doors opened a little after 11AM. We then set up shop about a block to the left of the brewery, with a tent and a table full of bottles for sharing. We rolled out our dueling bacon beer growlers and quickly attracted an audience with the help of a our collective twitter accounts.
Despite the fact that we were wearing shirts with the words "Dork Lord" on them, we were easily outdone by this pair. Nice shinguards, Captain Evil. I'm not sure what your buddy is supposed to be, but he's really doing a good job at it.
And a job. I need a miracle and a job.
One thing that left us confused was the reaction of some of the crowd to our efforts. We were regularly asked if we were selling or trading. When we told folks that everything was free for the sharing, many walked off. We're not sure what to think of that.
Take some of our beer! Seriously! Rod isn't that scary. Is he?
I may have figured out why our sharing table wasn't as successful as we had hoped.
In any case, the day seemed to be a success for all around - a giant smiling crowd, a bonanza of rare beer for sharing, great music, guest beer, good food, and very little in the way of unruly behavior. Much respect is due to the folks at Three Floyds for their efforts. We'll be back next year.
A hearty crowd awaited us at every turn.
What we're all here for.
So how about you? Did you make it up? Leave a comment, and tell us how your day went.
Want to compare this year's Dark Lord Day to the previous two years?
Click here for our 2009 coverage
Click here for our 2008 coverage