Three Floyds is definitely concerned that people haven't got the news that there will be a new "Golden Ticket" system this year, and have just emailed folks that have registered at DarkLordDay.com with a request that they help spread the word by passing on the message. Which looks like this:
Hi,For those of you who didn't know - now you do. Check out DarkLordDay.com, get registered, and good luck.
I just wanted to let you know about DarkLordDay.com - I recently registered there and I figured I should let you know about the site because they've made some changes. You have to register on the site and then buy Golden Tickets in order to get bottles of Dark Lord. The proceeds of the ticket sale will go to local Munster charities.
The Golden Tickets go on sale on St. Patrick's Day - Tuesday, March 17th.
And Dark Lord Day 2009 takes place on Saturday, April 25th.
Just figured you'd want to know so that you don't miss out. You can get all the details on their site - make sure to check out the Frequently Asked Questions.