21 October 2012
Jason rants about beer at the Lucas Oil Stadium
Let me begin by saying I’m a big fan. A big fan of you. A big fan of the Colts. A big fan of Lucas Oil Stadium. I’ve been a fan since the Mayflower sailed into town. I’ve been a season ticket holder since 1994. I’m a fan of the stadium experience. I do appreciate that you and the Colts are trying to make the stadium experience even better. The line of scrimmage and first down lines are shown on the big screens, just like watching at home. With a smart phone, I can view different camera angles or the Red Zone Network. These are all great touches. But you know what is missing in my stadium experience? My beer fridge.
Now, it should come as no surprise that I want to talk to you about beer. First off, this is Hoosier Beer Geek. Beer is our middle name. Second, if you look at the archives, you will see how I have been critical of the beer selection at Lucas Oil Stadium.
As far as I can tell, beer selection is a matter of business dealings. Obviously, with Bud Light being the official beer or the Colts, they are all over the place. The coolest space in the stadium is named the Bud Light Zone. So obviously, since they pay the big bucks, they get a lot of presence. I get it.
But Coors Light and Miller Lite are also all over the place. My guess is that they aren’t paying for the same package as InBev A-B/Zink. Coors Light and Miller Lite are there because you know that not all fans are Bud/Bud Light fans. That is a concession you are making at the concession stands. So why not provide that concession to the drinkers of Indiana beer?
I know that Upland made some sort of deal to be in the stadium. How many locations? Six… maybe? Last season, there was an Upland stand near my seats in 613. Now, Upland can’t be found anywhere at the 500/600 concourse level. I know that Sun King can be ordered for the suites. But regular guys like me can’t find it anywhere.
I’ve heard an excuse once that because small breweries can’t guarantee enough production to keep their beer on at every game, they are not allowed into the stadium. But a tip on drinkers of Indiana beer: while they may have their favorite beers and breweries, they are also a fan of variety. A change up from one week to the next is not really a bad thing. Variety is appreciated.
So if you really want to make the stadium experience better, add some Indiana beer stands. Pour beers from multiple breweries. There are near 60 breweries in Indiana. I’d love to take you to Tomlinson Tap Room to show you how good it could be. I’ll even buy.
Let me finish by asking you to keep this in mind:
Budweiser… they are produced by St. Louis Rams fans.
Miller…made by a bunch of Cheeseheads.
Coors…while they love Peyton Manning, those brewers love him in a Broncos jersey.
So put some beers brewed by Colts fans in a stadium for Colts fans that are poured into cups by Colts fans for the enjoyment of Colts fans. Do it for the Horseshoe Hopheads!