tag:blogger.com,1999:blog-32412760.post1378589690134001099..comments2023-06-16T11:59:53.479-04:00Comments on Hoosier Beer Geek: A Beer Blog for Indiana, from Indianapolis: Jason rants about beer at the Lucas Oil StadiumJimhttp://www.blogger.com/profile/17412784462353586629noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-32412760.post-4073690597248341442012-10-22T19:30:15.181-04:002012-10-22T19:30:15.181-04:00I agree, Jason. It may be hard to change, but it c...I agree, Jason. It may be hard to change, but it can be done if people speak up. Last year, New Holland's Mad Hatter was available in a bottle by Sect. 613. What is different since then? Andrew Castnerhttps://www.blogger.com/profile/01415254163817492918noreply@blogger.comtag:blogger.com,1999:blog-32412760.post-17781548758324890812012-10-22T17:26:38.109-04:002012-10-22T17:26:38.109-04:00It is all about the Bud money. Upland didn't s...It is all about the Bud money. Upland didn't stick around because it was relatively expensive for a brewery that size and the return on investment wasn't there. Not enough beer was sold to make up the cost and the marketing wasn't there because the Colts don't care about the local brewery paying to be a minor sponsor. They care about the huge multinational paying 10x as much.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32412760.post-45413114113666996312012-10-22T15:21:42.046-04:002012-10-22T15:21:42.046-04:00Than bud would pull their funding. Who will make u...Than bud would pull their funding. Who will make up that difference. It isn't about beer or the fan experience. It is about money, and dumptrucks full of it. Matthttps://www.blogger.com/profile/06913054347911490028noreply@blogger.comtag:blogger.com,1999:blog-32412760.post-73949012344013898222012-10-22T15:02:28.562-04:002012-10-22T15:02:28.562-04:00Nick,
I understand what you are saying, but even ...Nick,<br /><br />I understand what you are saying, but even though the building is owned by the State, Irsay has a huge say in its operations. If Irsay said "I want Indiana beer", it would be there. Jasonhttps://www.blogger.com/profile/02390860551767424713noreply@blogger.comtag:blogger.com,1999:blog-32412760.post-27364988600047235432012-10-22T10:03:55.789-04:002012-10-22T10:03:55.789-04:00I agree, J. It just doesn't seem that difficu...I agree, J. It just doesn't seem that difficult.j . j .https://www.blogger.com/profile/09001986729410659816noreply@blogger.comtag:blogger.com,1999:blog-32412760.post-41167097863128436772012-10-21T22:21:43.890-04:002012-10-21T22:21:43.890-04:00Last season I was getting beers at that Upland sta...Last season I was getting beers at that Upland stand you speak of and one game I noticed a guy taking a photo of it. I figured he was an Upland rep and sure enough I asked about it and mentioned nicely that really now $8 for a 12 ounce cup is a bit overpriced for us who after all are trying to help out a local brewer. He revealed that Upland had no control over how it is priced or even presented to the fans at LOS as it was up to the intermediate contractor how it was sold. I can totally believe that as the latter part of the season the Upland keg was either spouting out all foam or not hooked up right at all and nobody was going to fix it as they had bud to sell to folks in line. What LOS needs is to let Indiana brewers in to run their own stands as these craft beers need TLC an not someone who doesn't care about the product. I think your request is misdirected, Irsay only owns the football team. In theory the stadium is owned by the citizens of Indiana. So it should be possible for a motivated state legislator to have enough political clout to influence how the contracts at LOS get divvied out. <br /><br />Cant complain too much though the bud lights in the outdoor zone on the other side of South st. only $3 before the game. Sit there and watch the parachutes land and the CSX trains go by and the band was both good and free. If they can do that seems to me Sun King or Upland can set up their own zone outside LOS and sell beer too (at a fair price) <br /><br />Then of course the Colts did win today.Nickhttps://www.blogger.com/profile/16533927415132933960noreply@blogger.comtag:blogger.com,1999:blog-32412760.post-40738382922544763852012-10-21T19:52:55.749-04:002012-10-21T19:52:55.749-04:00It is all about the cash my friend. Craft can'...It is all about the cash my friend. Craft can't really win here I don't believe when it comes down to how much money is involved in the equation. As a result we see cannibalization of better beer in other venues where the price tag isn't as high. <br /><br />IMO. Matthttps://www.blogger.com/profile/06913054347911490028noreply@blogger.com