Bombers are a great way to package more beers, but it also commands a much higher price tag to go along with it. I am amazed when people bitch about an 18.99$ six pack for Expedition Stout, but buy a 10$ bomber because they think they are getting a steal. Lets put some perspective to that:
A $7 dollar bomber is the equivalent of a $22.91 six pack
A $10 dollar bomber is the equivalent of a $32.73 six pack.
A $12.50 bomber is the equivalent of a $40.91 six pack
A $15.00 bomber is the equivalent of $49.09 six pack
A $20.00 bomber (sadly becoming more common) is $65.45 for a six pack
A $20.00 Belgian 750 is $56.78 a six pack
Let's reverse this and show what a bomber would cost you of Expedition Stout for instance. Full and fair disclosure is that I think Expedition is one of the finest stouts available without having to go through hell to get a six pack of it.
At $18.99 a six pack would be $5.80 cents a bomber. I don't know of any bombers available in Indiana that are at that price. Sierra Nevada pale ale is around a 4 bucks I believe, but anything else is much higher than that.
Let's look at KBS at $21.99 a four pack for 12 oz bottles. Roughly .46 cents an ounce in that format makes a $10.12 barrel aged bomber! One of the best barrel aged beers available in the US would be $10.12 a bomber!
I would think you would get a volume discount here, but I am trying to think of other products that you pay a premium on to buy in a larger format, and I can't come up with much.
I understand the pros and cons of the bomber, and I am not saying don't buy bombers, but certainly it makes you think a little bit.
A big thank you to Founders and Bells for continuing to produce beer in the 12 oz format. Companies that produce a quality product at a reasonable price will continue to get the lion's share of my beer dollars.