Here we are in year five of this HBG adventure, and there's nothing more obvious to me than the fact that it's getting better all the time. For part one of the 2010 year-end readers survey results, I thought it might interesting to compare this year to the previous two. Last year we had pretty graphs; this year we switched our survey software and the graphs didn't come together very well. Oh well.
Demographics
This year's average reader age was 34.04, and we've grown our female readership to 14% from last year's 12.5%. 94% of our readers are Indiana residents, followed by Illinois (4%), with readers from Arizona, DC, Kentucky, Massachusetts, and Missouri also weighing in.
2009
Average Age: 34.30, 12.5% female
Indiana 91.8%, Illinois 2.46%, Missouri 1.64%
2008
Average Age: 33.29, 19% female
This year we also kept track of education and income level, and those numbers look like this:
Highest Level of Education Completed
High School Dropout 0%
High School Graduate / GED 3%
Some College / Trade School 15%
Associate's Degree 6%
Bachelor's Degree 48%
Master's Degree 15%
Doctorate Degree 10%
Imperial Doctorate Degree 0%
No one bit on my (apparently stupid) Imperial Doctorate Degree joke.
Income Level
$0 - $25000 5%
$25000 - $40000 15%
$40000 - $60000 27%
$60000 - $80000 14%
$80000 - $100000 12%
$100000 - up 9%
A high percentage of you make a lot more money than I do. If you're hiring...
Other websites
According to the data, 67% of our readers also visit BeerAdvocate. Makes sense to me. The numbers continue below.
BeerAdvocate.com 67%
IndyStar.com 43%
IndianaBeer.com 37%
RateBeer.com 37%
Nuvo 18%
World Class Beverages' Blog 16%
Metromix 15%
Untappd 13%
CraftBeer.com 11%
The Potable Curmudgeon 11%
Indy Beer Meetup 11%
GirlsPintOut.com 8%
Drinkers World 1%
People could select more than one checkbox in the survey, so percentages may add up to more than 100%.
Which Indiana brewery is producing your favorite lineup of Indiana beers?
Three Floyds Brewing Company - Munster 34%
Sun King Brewing Company - Indianapolis 27%
Brugge Beer and Brasserie - Indianapolis 11%
Broad Ripple Brewpub - Indianapolis 5%
Upland Brewing Company - Bloomington 4%
New Albanian Brewing Company - New Albany 3%
Bier Brewery - Indianapolis 2%
People's Brewing Company - Lafayette 2%
Back Road Brewery - LaPorte 1%
Barley Island Brewing Company - Noblesville 1%
Crown Brewing Co - Crown Point 1%
Oaken Barrel Brewing Co. - Greenwood 1%
Power House Brewing Company - Columbus 1%
Ram Restaurant & Brewery - Indianapolis 1%
Shoreline Brewery and Restaurant - Michigan City 1%
It comes as no surprise that once again Three Floyds is producing your favorite lineup, but Sun King is closing in fast. Brugge comes in third with a respectable 11% of the vote.
2009
Three Floyds 51.67%
Sun King 14.17%
Brugge 8.33%
2008
Three Floyds 59.8%
Brugge 12.4%
Upland 8.2%
Which of the following is your favorite Indiana craft beer retailer?
Crown Liquors - Various locations 21%
Kahn's Fine Wine and Spirits - Various locations 21%
21st Amendment - Various Locations 8%
Parti-Pak Liqours - Indianapolis 8%
Goose the Market - Indianapolis 5%
Payless Liqours - Various 5%
Sahara Mart - Bloomington 5%
Stony's Still Liquors - Indianapolis 4%
Alabama Liquor - Indianapolis 2%
Big Red Liquors - Bloomington 2%
Keg Liquors - Clarksville 2%
Bourbon and Canal - Terre Haute 1%
City Wide Liquors - Various locations 1%
Liquor Locker - Evansville 1%
Mr. G's Liquors - Noblesville 1%
Pat's Liquors - Porter 1%
S & V Liquor - Various locations 1%
Vine & Table Gourmet Market - Carmel 1%
It's a tie! Dance-off! Both Crown Liquors and Kahn's Fine Wine have earned 21% of the vote, and in third we have a tie between 21st Amendment and Parti-Pak Liquors (each with 8%). What's it all mean? It means we have good options.
2009
Kahn's Fine Wine and Spirits 27.73%
Crown Liquors 19.33%
Parti-Pak Liquors 12.61%
2008
Kahn's Fine Wine and Spirits 18.7%
Crown Liquors 14.3%
The Hop Shop 14.3%
Which of the following is your favorite Indiana beer bar?
Shallos Restaurant and Brewhouse - Indianapolis 16%
Scotty's Brewhouse - Various locations 11%
MacNiven's Restaurant and Bar - Indianapolis 9%
Rathskeller - Indianapolis 7%
Ale Emporium - Indianapolis 6%
Heorot - Muncie 6%
Wellington - Indianapolis 5%
Chatham Tap - Various locations 4%
Chumley's Beer House - Various Locations 4%
Goose the Market Enoteca - Indianapolis 3%
Beer Sellar - Indianapolis 2%
Black Sparrow - Lafayette 2%
Fickle Peach - Muncie 2%
Fiddler's Hearth Public House - South Bend 2%
Finch's Brasserie - Bloomington 2%
Gerst Bavarian Haus - Evansville 2%
Yogi's Bar and Grill - Bloomington 2%
Crazy Horse - Bloomington 1%
JK O'Donnell's - Fort Wayne 1%
Knickerbocker Saloon - Lafayette 1%
Pass Times - Valparaiso 1%
Sonka Irish Pub - Terre Haute 1%
Union Jack Pub - Indianapolis 1%
I can't say I'm unhappy to see that (the beautiful southside of Indianapolis') Shallos has come in first for your favorite Indiana beer bar with 16% of the vote.
2009
MacNiven's Restaurant and Bar 11.86%
Buffalo Wild Wings 10.17% (remember them?)
Shallos 9.32%
2008
MacNiven's Restaurant and Bar 15.0%
Rathskeller 13.8%
Heorot, Muncie 12.5%
More later.
BW3 went from being the favorite bar of 10% of our readers to 0 as a direct result of pulling off their craft beer and replacing it with more taps of macro crap. I really hope they felt that financially.
ReplyDeleteNo one bit on my Imperial Doctorate Degree joke.
ReplyDeleteIf you'd used San Diego Doctorate Degree I would have checked the box.
Pretty sad when Shallos tops the list for best beer bar... OIY!
ReplyDeleteWho would you pick (instead of Shallos)?
ReplyDeleteActually, I'd probably pick Shallos...
ReplyDeleteDon't get me wrong, I've been a patron of Shallos for years and years (even before I was into craft beers). However, it's nowhere near the level of other great beer bars around the country.