Last year, I noted that they took a step forward by adding Upland to the mix. It was a small step in the right direction towards having a truly diverse beer menu at Lucas Oil Stadium.
This year, the beer menu takes a step backward. As Andrew Castner, head brewer at the Ram, put it: "The RAM doesn't have any involvement with Lucas Oil (Stadium) any more." I'm speculating that the RAM found that the advertising dollars spent at the stadium did not balance out enough with the amount of beer sold over the past two years.
Upland, in their second year at the stadium, has been added to many of the stands that used to serve RAM. From Cari Crowe, sales rep for Upland:
Upland Brewing Company has stepped up the availability at Lucas Oil Stadium after a positive response last year...some of these locations will sound familiar to those who knew where the Ram's draft carts were.
Upland Wheat & Dragonfly IPA Draft is available at Sections 109 and 132. The draft carts have gotten a new look so they should be easier to spot.
Bottled Upland Wheat and Dragonfly IPA are available at concession stands at the following sections: 307, 319, 334, and 346. Bottles are also available in the Baker & Daniels Club and Advantage Club, and in bars on the Suite Level.
Last season, I only saw Upland Wheat, so having Dragonfly is a plus. But for a sorry sap like me who resides in the 600 level of the stadium, it appears that the Upland tap is going away.
And I haven't heard of any other beers being made available at the Lucas Oil Stadium. So that's one less brewery (big step backward), one more brand (step forward), limited to levels 100 and 300 (step backward). Penalty on the play.
Another penalty flag on the Indianapolis Colts and Centerplate (the concessionaire) for not having an online stadium guide to concession stands. Nowhere on their website can you find info on what foods and beverages are available and where. This is a common feature on major league sports venue websites. Hell, even the Indianapolis Indians beat out the big boys in town by not only having a better beer list, but also providing details on what is available where.
In short: their on-the-field product is not the only thing the Colts need to improve in 2010.