Showing posts with label conversion. Show all posts
Showing posts with label conversion. Show all posts

27 November 2007

How not to convert the masses

One of the fun things about craft beer is exposing it to the uninitiated. I had amassed quite a selection of beer in the house over the past six months, and seeing as that I was going back to Illinois for the Thanksgiving holiday, I decided to pack up my collection and try to convert the cousins, aunts and uncles.

I was fighting an uphill battle to begin with. After explaining that I didn't know how quite a few of the beers I had brought tasted, I heard comments like "why would you pay all that money for beer when you don't even know what it tastes like?" and "what's next, Hoosier Beer Geek?" I'd never heard the words used in a mocking tone - it stings a little.

The idea seemed easy enough - bring beer, share beer, wow family. The mistake I made wasn't in trying to expose a bunch of Miller Light drinkers to beer. The mistake was trying to expose a bunch of Miller Light drinkers to Belgian sours, IPAs, and a few other beers that I hadn't tried before - most of them not really that good.

"Do you actually like this?"

"Well... no."

They did seem to like my BBC Brown and Jefferson's Reserve Stout - but I like them too, and I only had one bottle of each - so those didn't get shared so much.

I'm going to try again at Christmas, though - with Budweiser versus something from Warbird, probably. Or maybe just stuff from a Sam Adams sampler. Better tools.

* * * * *

It's been a little slow around here lately, so I'm going to attempt to get the comments flowing - Got any suggestions for gateway beers to bring the family around? And what have you been drinking lately? Got any recommendations for the rest of us?