Showing posts with label Dark Lord Day 2012. Show all posts
Showing posts with label Dark Lord Day 2012. Show all posts

30 April 2012

Dark Lord Day 2012 Recap

Heading up to Munster for our fifth Dark Lord day, there weren't the list of questions that normally float around the event. Or maybe those questions did still exist, but we've learned to just go with it.

The previous large Three Floyds event - their 15th anniversary party - wasn't without its problems; on the inside things went smoothly, but there were some folks who didn't make their way through the gates until much later than they had expected. But despite what some folks might believe, the 3F staff does pay attention, and they do work hard at making their events as good as possible.

With that in mind I expected a nearly flawless event, and Three Floyds delivered.


The HBG crew arrived later than normal this year - with the addition of per-ordained time slots, there's really not much reason to get there too early (though one gentleman set up shop at 3am). Although we were deep in the line, we knew what to expect, and things moved pretty quickly once the doors were opened. I was also well on my way at that point, thanks to our cooler bag and the help of the folks near us in line.


Sometimes you pose in a scarf.

In previous years we did our best to cover all aspects of the event. This year we enjoyed ourselves, setting up camp on a northeast corner picnic table with a group of folks who closely associate with STLHops - good folks to spend a day drinking with. My phone died very early into the event, so photographic coverage ceased. In any case, it won't be long until you can find multiple "line videos" on youtube, as we were passed by folks videoing the event nearly every 10 minutes.

Towards the end of our day our table was crowded by the Group C line, with folks trying to buy our beer, or trade line tickets for bottles, and things got a bit uncomfortable - our cue to go watch High on Fire. We took in a few songs, and headed back to our parking lot and a park bench to talk over the day. A good day, as expected.


Line beer two, I think. Line highlights included Firestone Walker's Sucaba.

Overall I thought the event was great. Lines were ridiculous as always, but I thought moving the picnic tables out of the middle and cycling the guest taps more frequently by offering less at a time were big improvements. It was also nice that they had 12+ 3 Floyds beers on at the other stations, instead of just the 4 standards.


""That's got 12.5% alcohol? That's a hell of a pizza!"
Cleanup efforts began much earlier this year, as roving groups of folks picked up empty bottles while many were still in line.

I was expecting the worst on Saturday and was surprised by how well it went. Lines are lines, so be it, but they were a helluvalot better organized than last year. No chairs and no big coolers meant more room for everybody. I liked how they handled guest taps too. At the end, they put Firestone Walker Sucaba on tap. Damn good shit. If they had put a lot more on tap at once, then all the good stuff would have been gone early. The amount of 3F beer was great too. They could use portalets in the carryout purchase line and around the industrial park for pre-entry waiting. But otherwise, I have nothing bad to say other than I didn't win. But that's just $50 I didn't have to spend.


It was very cold standing in line, but as the day went on things got more reasonable. These folks lowered the tent to get out of the wind.


As a dld virgin, I loved it. I don't have anything to compare it to, obviously, but things seemed to run pretty smoothly. My only suggestions would be more trash cans lining the entry route - makes people more likely to actually throw their trash away; adding some water stations around the place; some portalets outside on the entry route; and adding a little more seating. But that said, not having those things didn't cause any real problems. The beer selection was great, though between what I brought and what people were sharing, I actually only bought 3 beers.

26 April 2012

Dark Lord Day 2012

Tomorrow is Dark Lord Day Eve, and if you were lucky enough to snag a ticket in that 4 minute window in March, you're starting to get as excited as a kid on your way to Disney World.  The pre-event exposure this year has been a lot lower, but we'll try to put together all the information we know in one convenient spot for you.

Weather
  • High of 45
  • 70% chance of precipitation

Band Lineup
  • Argonauts
  • Powermad (featuring Todd Haug, Surly's head brewer)
  • Eyehategod
  • High on Fire (were listed as Ghan Jovi)

Dark Lord Wax Color
  • RED
Guest Taps Provided By
  • Firestone Walker
  • Upland
  • New Albanian Oaktimus and Rye Barrel Aged Yakima
  • Haymarket
  • Sun King
  • Hitachino
  • Schlenkerla
  • Schneider
  • Birra Del Borgo
  • New Belgium
  • Stone
  • People's
  • Sierra Nevada
  • Left Hand
  • Brugge
  • Schlafly
  • Brew Dog
  • Cigar City
  • Pizza Port
  • Revolution
  • Pipeworks
  • Goose Island
  • Fat Heads
  • Founders

Rules of the Day
  • A ticket is required to attend Dark Lord Day.
  • Dark Lord Day is always CASH ONLY.  ATMs are on site and routinely run out of money during the day.
  • Last year the bottle limit was 4 per person, at $15 each.  This is always revealed on Dark Lord Day, but it's handy to use the previous year as a budget guideline.
  • Parking will be at a premium - carpool if possible.  No RVs.  
  • Either have a DD come pick you up or have a plan to get sober before you leave.
  • Bring water or Gatorade, hydration is key.
  • No pets or kids.
  • This isn't a tailgating event anymore, so keep your tents, coolers, grills, etc. at home.  If you want to bring in beer to sample and share, I'd recommend an over-the-shoulder style cooler.  If you're looking for a tailgating event, check out TFN6 next weekend.
  • Please don't trash the area, we've seen the aftermath the day after and it's not pretty.  Help everyone out and throw away your trash.
  • Carry your Dark Lord by the bottom of the package it is in.  Broken Dark Lord bottles are depressing.  Drunk people drinking Dark Lord off the street are even more depressing.
  • It's going to be cold and rainy, dress appropriately.
If you see any of us around on Saturday, stop and say "hi."  And more importantly, let us know what awesome beers we need to try!

13 February 2012

Dark Lord Day 2012: Details are Up

In FYI News, Three Floyds Brewery has just released details for Dark Lord Day 2012.

To save you a click, here's the latest:
2012 Darklord Day Tips

Darklord Day 2012 will be on Saturday, April 28th. If you are planning on attending, we have a few suggestions (and some firm rules).

A ticket will be required for entry to Darklord Day. Please do not make travel plans until you have a ticket. Ticket sales will be announced soon.

Once again, the Munster Police Department will enforce traffic flow and loitering (again, no RVs will be allowed in the industrial Park).

Darklord Day is a 21 and over event.

Pets will not be permitted.

Coolers, furniture, tents, grills etc… will not be permitted. If you want to bring a couple beers to trade or sample, that’s great within reason.

Parking is not provided by the brewery. Please carpool and designate a driver.

Darklord day is cash only. ATMs will be available on site.

Please respect our town and neighbors. We want to continue to hold a safe and fun event in the years to come and we can only do it with your help.

Please follow us on our blog, Facebook or Twitter for the latest info as we release it.