Nooooooooooooooooooo!!!

When a brewery discontinues a product that you're in love with, the best you can do is hoard whatever is left on your local liquor store's shelves and cellar it, hoping that the drink you're in love with ages well.

According to the St. Louis Business Journal, the time for Zima fans to hoard and cellar is now:

MillerCoors LLC announced Monday that it will discontinue the clear malt beverage Zima, introduced by Coors Brewing Co. in 1992, because of "challenging malternative segment sales and declining consumer interest."

I hear that the pineapple citrus ages best.

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Who knew that Zima has three varieties now? I almost feel like I should go try them all before it's too late.