With the help of this article from IBJ.com and the details DeWeese has dropped here at HBG (here and here), we can now lay out the basics. The brewery is a joint effort between Wise (owner of the Scotty's Brewhouse chain of restaurants), and a group calling themselves Beer Baron LLC, featuring DeWeese (former owner of the previous incarnation of the downtown BW3's/Badaboomz/J. Gumbo's), Jon Lang (former head brewery at Barley Island/GABF Gold Medal Winner), and David Waldman.
In a recent conversation with Wise we were able to discover the location for the brewery - 1021 Broad Ripple Avenue, in the space that previously housed the Broad Ripple location of Sunflower Market. Conveniently located at the crossroads of the Monon Trail and Broad Ripple Avenue, the location's ample parking, extensive floorspace, and already built-in wall coolers seem like a promising start.
The brewery's bones come from a previous Indiana brewery effort - the group only had to go as far as Fort Wayne to acquire equipment for the recently closed Warbird Brewing Company. No mention has been made of the brewery's plans to bottle or can their offerings.
What remains to be seen is how the group plan to manage their brewing efforts - Wise expects the brewery to produce four or five styles for his restaurants (under the Thr3e Wise Men Brewing Co. label) in addition to the beers being produced for the Beer Baron LLC Group. Wise admitted that it's a question that has yet to be answered.
The combined experience of the group should be its strong suit. Wise's business acumen combined with DeWeese's extensive beer background and Lang's award winning brewing experience make sense on paper. "This is a new thing for me," said Wise. "We're still figuring it out."
